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Vanguard Weighs Opening Brokerage to Bitcoin and Ether ETFs

The review reflects surging crypto ETF inflows alongside a leadership shift more receptive to blockchain.

Overview

  • Vanguard says it is evaluating its brokerage offering, investor preferences, and the regulatory environment, and no decision has been announced.
  • Clients currently cannot buy third-party spot Bitcoin or Ether ETFs on Vanguard’s platform, and the firm offers no crypto ETFs of its own.
  • A policy change would give more than 50 million Vanguard clients with roughly $11 trillion in assets easier access to digital-asset funds.
  • The reassessment follows years of skepticism under prior leaders, even as new CEO Salim Ramji has shown interest in blockchain and Bitcoin.
  • Market backdrop: U.S. spot Bitcoin ETFs hold about $142 billion, including roughly $84 billion in BlackRock’s IBIT, and BlackRock’s Ether ETF ETHA has about $15 billion.