Overview
- President Trump urged followers on X to buy tickets for “Melania,” calling it a must‑watch in posts on January 26.
- Melania Trump hosted an invitation‑only screening in the White House East Room on January 24 for roughly 70 guests, including Apple’s Tim Cook and Amazon’s Andy Jassy, according to reporting.
- Social posts on January 27 showed posters and billboards for the film defaced or torn down as critics condemned the promotional timing during unrest in Minneapolis after the killing of Alex Pretti.
- Amazon MGM Studios produced the documentary, with reporting that cites an estimated $35 million ad campaign and an approximately $40 million agreement with Melania Trump, figures not independently verified.
- A premiere is scheduled at the Kennedy Center on January 29, with a wider theatrical release set for January 30.