Overview
- Valentino unveiled its pre-fall 2026 images with Sombr in his first fashion campaign, conceived by creative director Alessandro Michele and shot by Johnny Dufort.
- The shoot took place inside American artist Cy Twombly’s palazzo in Bassano in Teverina, which hosts a fashion campaign for the first time according to the brand.
- Model Apolline fronts the imagery with Sombr and also leads an accompanying short film that follows her through the palazzo in dialogue with a mysterious voice.
- The rollout follows Sombr’s recent Coachella performances and strengthens his newly announced role as a Valentino brand ambassador.
- Sombr has built the partnership on stage and red carpets in custom Valentino looks at the iHeartRadio Music Awards, the Brit Awards, the Grammys, the MTV VMAs, Saturday Night Live, and Australia’s Spilt Milk Festival.