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Valentine’s Rose Prices Soar Across Indian Cities as Wedding Season Tightens Supply

Wedding-season demand is driving a spike in prices across the supply chain.

Overview

  • In Ahmedabad, wholesale bundles climbed to ₹600–₹700 for 20 stems at Jamalpur, lifting per-stem costs to roughly ₹30–₹35 and pushing retail quotes to ₹50–₹60 with premium stems expected to reach ₹80–₹100 on February 14.
  • Florists in Ahmedabad reported sourcing largely from Pune and Bengaluru, with some traders calling the market tight despite others saying supply matched last year.
  • In Chandigarh, a 10-rose bouquet now sells for ₹800–₹1,000, quick-commerce platforms list single stems at ₹80–₹99, and retailers say higher distributor rates are squeezing margins and dampening sales.
  • Shimla sellers quoted ₹80–₹120 for a single rose and noted roses are imported due to limited local output, as officials place the state’s floriculture economy near ₹100 crore with 234 hectares under cultivation and 1,271 families involved.
  • Kolkata pavements saw brisk sales with regular roses at ₹35–₹50, Bengaluru varieties at ₹60–₹70, 10-stem bouquets near ₹1,200, and some street children turning to flower vending for short-term earnings, while consumers increasingly choose single stems, online deals, or crochet alternatives.