Overview
- Concanaco projects 36.2 billion pesos in national sales for Feb. 14, an 11.4% rise from 2025, with average spend near 1,100 pesos and about 4.8 million businesses benefiting.
- Mexico City’s chamber forecasts 6,358 million pesos in activity, with residents spending roughly 950 to 1,800 pesos and hotels targeting about 85% occupancy.
- ANPEC estimates the celebration will cost about 15.8% more than last year, with a mid-range dinner for two around 1,600 pesos and higher prices for chocolates, flowers and gifts.
- Profeco’s early‑February price check found large gaps for identical items—such as chocolates differing by up to roughly 150 pesos between stores—and it advises comparing at least three options.
- Restaurants expect heavy demand, as 47% plan to eat out, while retailers prepare for hybrid, last‑minute buying patterns with most transactions finalized in physical stores.