Overview
- February 14 is marked across Latin America as the Day of Love and Friendship, pairing romantic gestures with celebrations of close bonds.
- Brands rolled out seasonal lines and experiences, including American Eagle apparel, Victoria’s Secret’s campaign fronted by Hailey Bieber, ONDA’s limited kits, Froddy’s special ice cream, Panam flats and Aerie loungewear.
- News outlets published large sets of ready-to-share messages, cards and images tailored for WhatsApp, Instagram, Facebook, Threads, TikTok, Telegram and X.
- Analysts estimate roughly 18% of people in Mexico have encountered romance scams, noting there is no single nationwide official statistic and the figure comes from surveys and security firm analyses.
- Common scam markers include fake profiles, pressure to move chats off-platform and urgent money requests, with recommended defenses such as reverse-image searches, keeping conversations on original platforms and never sending funds or financial data.