Overview
- The National Retail Federation projects U.S. spending of about $29.1 billion, with the average person near $200, surpassing last year’s record.
- Prices for staples are higher year over year, with BLS data showing candy up about 10%, flowers up 7.2% and jewelry up 4.9%, as cocoa supply issues and tariffs lift chocolate costs.
- Consumer surveys point to mixed behavior, with a CouponFollow poll showing partners budgeting an average of $87 and many favoring experiences or at-home celebrations over pricey dinners.
- Restaurants and chains are leaning into themed offers, from heart‑shaped pizzas and desserts to fixed‑price meals, while malls and quick‑commerce apps promote curated Valentine sections.
- Spending is broadening beyond couples, with surveys highlighting gifts for friends, coworkers and pets, including an estimated $2.1 billion on pet presents; local markets such as Kolkata report rose prices roughly doubling for the holiday.