Overview
- Vail set a 20% youth discount for ages 13–30 on 2026/27 Epic and Epic Local Passes, launching at $869 and $649 respectively.
- Early purchasers receive 10 Epic Friend Tickets offering 50%-off lift tickets, and prior lift-ticket guests can take up to $175 off, lowering youth prices to about $694 for Epic or $474 for Epic Local.
- The company positions the move as a long-term push to grow younger participation following a season in which skier visits were reported down about 20%.
- Alterra announced 2026/27 Ikon pricing for a March 12 on-sale date set above comparable Epic products and introduced a $750 Squad Pack for ages 23–28 when five base passes are purchased together.
- Vail confirms eligibility for the new discount spans ages 13–30, addressing media reports that incorrectly cited an 18–30 range.