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Uttar Pradesh Reorients Tourism Toward Culture‑Led Growth

The state is rewriting its tourism policy to link heritage projects, digitised manuscripts and experience circuits with job creation, investment and global branding.

Overview

  • Chief Minister Yogi Adityanath directed a tourism‑department review to shift emphasis from pure infrastructure to culture‑driven tourism that fuels a cultural renaissance and local economic growth.
  • Officials reported that the Gyan Bharatam Mission has surveyed and digitised more than 1.37 million manuscripts, a resource the government plans to use for interpretation, education and visitor experiences.
  • The government tabled proposals for new themed circuits and products, including a Neem Karoli Baba Circuit, a Bundelkhand Fort Circuit, agri‑ and vineyard tourism, and 'Parampara' Heritage Experience Centres to diversify visitor offerings.
  • Adityanath reviewed inaugurated and under‑construction museums and conservation works — including Navy Shaurya Vatika, INS Gomti Shaurya Museum and the Chhatrapati Shivaji Maharaj Museum — and gave operational and curatorial directions.
  • Officials were ordered to implement plans in 'mission mode' with an openness to private‑sector participation so the policy changes translate into investment, jobs for local artisans and service workers, and new pilgrimage and wellness hubs such as Naimisharanya and Vindhyachal.