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Uttar Pradesh Launches ‘Visit My State’ Drive With Free Museum Entry and Summer Circuits

The push seeks to keep vacation spending in-state by tying travel deals to local crafts and cuisine.

Overview

  • Uttar Pradesh Tourism, which finalized the action plan Wednesday at a high-level meeting led by Minister Jaiveer Singh, announced free entry to state-run museums for children and families for the next two months.
  • Officials are building multi-day routes linking hubs such as Ayodhya, Varanasi, Agra, Mathura-Vrindavan, Prayagraj and Mirzapur to turn single-stop visits into longer stays.
  • Plans under discussion include up to 20–25% rebates at Rahi Tourist Guest Houses and special pricing with hotels and eateries during the summer vacation period.
  • The department ordered cost controls that cut fuel use by 50%, shift meetings online, encourage carpooling and limit non-essential trips to Lucknow, with a review set after two months.
  • To attract event spending, the state will promote destination weddings at forts and heritage sites, including Chunar Fort in Mirzapur and Chhattar Manzil in Lucknow.