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Ustwo Games Sets PC-First, Multiplatform Strategy for 2026

The move prioritizes direct audience ties following Netflix’s surprise removal of Monument Valley 3 six months after launch.

Overview

  • CEO Maria Sayans says the studio will develop future titles PC first and release across platforms rather than lead with mobile.
  • Ustwo is reducing reliance on Apple Arcade and Netflix commissions by investing in its own IP, in-house porting and publishing, and direct player channels.
  • After learning Monument Valley 3 would leave Netflix, the team reworked the ending and post-launch content for a premium product and prepared app store and console versions.
  • The shift reflects a belief that a mobile-first label imposes limits on product design and go-to-market strategy for PC and console.
  • The company maintains three game teams at different stages and will use console and mobile for reach, while avoiding a full free-to-play model despite past experiments.