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USPS Sets July 11 Release for 10 Barbie Forever Stamps

The Mattel collaboration uses a taller format in Barbie Pink to spotlight the doll’s career legacy.

Overview

  • USPS, which announced the issue Friday, May 1, will debut the 10-stamp set on July 11 at the National Barbie Doll Collectors Convention in Austin, Texas.
  • The stamps depict Barbie in ten careers, reflecting roles such as astronaut, surgeon, paleontologist, music star, sign language teacher, and soccer player.
  • USPS says the published designs are preliminary and could change before the July release.
  • The design team, led by USPS art director Ethel Kessler with Mattel, uses a vertical format a third taller than usual and leans on the signature Barbie Pink.
  • As Forever stamps, each will equal the First-Class 1-ounce rate, currently $0.78, and will be sold via the Postal Store, USA Philatelic by mail or phone, select post offices, and licensed products on Amazon.