Overview
- USDA's public-awareness push, launched Tuesday on National Agriculture Day, promotes a voluntary origin label for meat, poultry, and eggs now in effect.
- To use the claim, products must come from animals born, raised, harvested, and processed in the United States, with the tighter standard effective January 1, 2026.
- The Washington Examiner spotlights the Trump administration's promotion as USDA launches productofusa.gov and a new ad with Brooke Rollins, Robert F. Kennedy Jr., Kelly Loeffler, and producers.
- Companies will self-certify to use the mark under USDA oversight, though officials have not detailed what penalties will apply for false or misleading claims.
- The push follows years of strain on producers, with a 17% drop in family farms since 2017 and the cattle herd at a 75-year low, and while the Farm Bureau backs the change, Canadian pork leaders warn it could disrupt cross-border trade.