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Usain Bolt Wears RCB’s 2026 Jersey for PUMA India’s #RCBEverywhere Campaign

The sprint icon lends global reach to a fan drive that rewards supporters.

Overview

  • Bolt shared a photo on Instagram in the new Royal Challengers Bengaluru jersey as part of PUMA India’s #RCBEverywhere campaign.
  • The promotion urges fans to take the shirt beyond the stadium and offers chances to win match jerseys and tickets.
  • PUMA enlisted Bolt as a long-time global ambassador whose public RCB link began in 2021 with an earlier jersey post.
  • His ties strengthened last year when he appeared with Virat Kohli and RCB players in a viral reel that cast him as a global superfan.
  • The rollout comes with RCB second in the IPL table after four wins in five under captain Rajat Patidar and a league-best +1.503 net run rate.