Overview
- Wyndham Clark held off a late charge to win the U.S. Open in the final round on Sunday, a finish that broadcasters say produced compelling live television.
- NBC reported a 9.3 million peak audience between 6:30–6:45 p.m. ET and a 5.5 million average for Sunday’s final round on NBC and Peacock.
- The network said its three-day Friday–Sunday average was 3.9 million viewers, a 2 percent increase from last year, with Friday at 2.5 million and Saturday at 3.7 million.
- Peacock was billed by NBC as the most-streamed golf event ever with streaming up 13 percent year over year, but NBC did not publish raw streaming counts for independent verification.
- NBC based its figures on Nielsen’s Big Data + Panel metrics and Adobe Analytics, and outlets noted that changes in measurement and East Coast timing affect direct comparisons with prior years.