Particle.news
Download on the App Store
4 ARTICLES
·
2w ago

U.S. Open Final Draws 5.5 Million Viewers on NBC and Peacock

Measured with Nielsen’s Big Data + Panel and Adobe streaming data this figure shows a modest audience gain despite heavy live competition from the FIFA World Cup

3ET9974 Southhampton, United States. 21st June, 2026. Wyndham Clark celebrates with his father Randall Clark after winning the 126th U.S. Open Golf Championship at Shinnecock Hills Golf Club in Southampton, NY, on Sunday, June 21, 2026. Clark won with a four-under-par score of 276. Photo by Corey Sipkin/UPI Credit: UPI/Alamy Live News

Overview

  • NBC said the final round averaged 5.5 million viewers on Sunday and peaked at 9.3 million viewers in the 6:30–6:45 p.m. ET quarter-hour.
  • The network combined Nielsen’s Big Data + Panel linear metrics with Adobe Analytics streaming data to produce the total, which makes direct comparisons to Nielsen-only numbers imperfect.
  • Peacock set a record for NBC Sports streaming on the event and overall streaming consumption rose 13 percent year-over-year, but NBC did not disclose raw Peacock viewer totals.
  • Wyndham Clark’s wire-to-wire victory at Shinnecock Hills and a visibly hostile gallery were cited as drivers of late-day interest that produced the peak audience.
  • Despite the small 2 percent uptick from 2025, the U.S. Open still trailed the Masters and the PGA Championship in U.S. final-round audiences this season.