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U.S. Hotels Strengthen in March as RevPAR Climbs 5.9%

CoStar credits event calendars in key markets for the outperformance.

Overview

  • CoStar said March 2026 U.S. occupancy reached 64.9%, with ADR at $168.06 and RevPAR at $108.99, all up from a year earlier.
  • San Francisco led the Top 25 markets, boosted by the Game Developers Conference and the RSA Conference.
  • The city posted 74.8% occupancy, a 23.5% jump in ADR to $267.64, and a 38.8% rise in RevPAR to $200.06.
  • Las Vegas recorded the second-strongest gains, with ADR up 17.4% to $235.74 and RevPAR up 23.0% to $193.04.
  • Nineteen of the Top 25 markets increased RevPAR, based on CoStar’s sample of 94,000 hotels covering 12 million rooms worldwide.