Overview
- For the week ending March 28, U.S. hotels posted 66.8% occupancy with an average daily rate of $170.30 and RevPAR of $113.81, each higher than a year ago.
- San Francisco led the Top 25 markets as the RSA Conference lifted occupancy to 83.6%, pushed ADR to $339.47, and drove RevPAR up 121.1% to $283.76.
- Denver recorded the second-strongest gains as the American Academy of Dermatology meeting raised occupancy to 71.1%, ADR to $158.39, and RevPAR to $112.56.
- Eighteen of the Top 25 markets saw year-over-year RevPAR growth for the week, signaling improvement that concentrates where major events draw travelers.
- February’s national results also improved year over year, while New Orleans fell sharply due to lapping last year’s Super Bowl, underscoring how event timing skews comparisons.