Overview
- CoStar’s weekly data for the week of Aug. 9–15, 2026 shows U.S. hotel occupancy at 68 percent, average daily rate at $163.56 and RevPAR at $111.29, all above the same week in 2025.
- The report marks an 18th consecutive week of positive year‑over‑year comparisons, a streak the industry uses to signal sustained demand momentum.
- San Diego led Top‑25 markets with ADR up 12.6 percent to $249.71 and RevPAR up 22.8 percent to $201.10, gains CoStar links to events including LPL Focus 2026 and headline concerts.
- Tampa recorded the only double‑digit occupancy jump among Top‑25 markets, with occupancy up 11.7 percent to 64.9 percent and RevPAR up 17.5 percent to $96.55, tied to the DoDIIS conference and a Mötley Crüe show.
- Industry trade reports note that national gains mask wide variation by market and segment, with luxury hotels driving larger rate and profit gains while lower‑priced segments show more mixed results, a pattern that could keep pressure on pricing and operator margins in the months ahead.