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U.S. Hotels Gain in Mid-March as Events Boost San Francisco and Miami

Large events drove outsize gains concentrated in a few markets, led by San Francisco, with Miami close behind.

Overview

  • CoStar reports U.S. results for 8–14 March 2026 at 65.7% occupancy (+2.3% year over year), ADR $167.97 (+3.2%), and RevPAR $110.29 (+5.6%).
  • San Francisco led all top markets, lifted by the Game Developers Conference, with occupancy at 77.5% (+22.1%), ADR $263.43 (+34.6%), and RevPAR $204.08 (+64.4%).
  • Miami, host of the World Baseball Classic, recorded the second-strongest gains with occupancy at 87.3% (+10.1%), ADR $315.14 (+17.0%), and RevPAR $275.04 (+28.9%).
  • RevPAR increased in 20 of the Top 25 U.S. markets for the week, indicating broader year-over-year improvement.
  • The figures reflect CoStar’s weekly tracking for the week ending 14 March 2026, based on comparisons with the same week in 2025.