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U.S. Auto Tariffs Have Cost Carmakers $35.4 Billion as Toyota Bears the Heaviest Hit

Companies report rising retail prices that threaten the affordable car.

Overview

  • An Automotive News analysis pegs cumulative tariff costs near $35.4 billion since 2025, with some first‑quarter 2026 charges still unreported.
  • Toyota’s burden is about $9.1 billion by the end of March, while GM, Ford and Stellantis each incurred roughly $6.5 billion in 2025.
  • The U.S. measures include 15% on finished cars from Europe and Asia, 25% on non‑U.S. parts moving through Mexico or Canada, 50% on imported steel and aluminum, and 100% on Chinese EVs.
  • Mexico’s light‑vehicle exports fell 2.7% in 2025 and were down 4.4% year over year in February 2026, according to INEGI.
  • European industry groups call the levies discriminatory and warn of export‑line closures and stalled investment, while BMW reports U.S. price increases of up to €11,000 per car and a 1.25‑point margin hit alongside canceled model launches.