Overview
- Reports on Wednesday say multiple buyers in Uttar Pradesh and Bihar are bidding for exclusive territorial rights to Raaka at what sources call unprecedented prices.
- Trade expectations point to Allu Arjun’s strong pull in Bihar, Uttar Pradesh and Jharkhand, with reports citing Pushpa 2’s huge Hindi take and even theatre reopenings in these regions.
- Territorial rights are local distribution licenses bought before release, which signals confidence in returns but also exposes regional distributors to losses if demand falls short.
- Raaka is a Sun Pictures pan-India project directed by Atlee, led by Allu Arjun with Deepika Padukone, and is planned for a 2027 theatrical release in Telugu, Hindi, Tamil, Kannada and Malayalam.
- The film was first teased as AA22 x A6, with its title and first look revealed earlier this month, a rollout that helped stoke north-market interest ahead of formal distribution deals.