Overview
- Breanna Stewart led Mist BC to the championship and was named Finals MVP, with the March 4 title game averaging 314,000 viewers on TNT and truTV.
- Season-two television metrics declined year over year, including a 185,000-viewer average on TNT for non-conflicting games, down 16% from last season, and a 258,000-viewer playoff average that trailed 2025.
- In-person demand surged with sold-out tour stops: 21,490 in Philadelphia, a regular-season record for women’s pro basketball, and a packed semifinal at Brooklyn’s Barclays Center.
- League-reported business results included roughly $45 million in revenue, merchandise sales up about 130% from Year 1, and a digital reach cited at more than 1.2 billion.
- Future media rights are uncertain as Warner Bros. Discovery can exit the six-year deal after next season and a pending Paramount acquisition could alter priorities, while league officials blamed TV softness on overlap with the CFP, NFL playoffs, and Winter Olympics and said they are not planning pop-up events tied to any WNBA delays.