Overview
- Snoop Dogg opened Universal’s CinemaCon presentation in Las Vegas with a live medley and introduced Outer Banks actor Jonathan Daviss as his on-screen younger self.
- Universal confirmed Craig Brewer as director and said he revised a script first written by Joe Robert Cole.
- Snoop told the crowd the film will be rated R and said filming is planned to start in Los Angeles this summer.
- Producers include Snoop Dogg, Brian Grazer and Death Row Pictures president Sara Ramaker, and the movie is the first under Death Row Pictures’ overall deal with NBCUniversal.
- NBCUniversal chair Donna Langley called the project a “spiritual cousin” of Straight Outta Compton, and there is no release date yet with a trailer promised for next year’s CinemaCon.