Overview
- Universal Destinations & Experiences and the University of Central Florida announced a new Universal School of Experience Leadership and Innovation funded by a $10 million Universal investment.
- The school sits within UCF’s Rosen College of Hospitality Management to train future leaders in themed entertainment and immersive experiences.
- A planned Hospitality Technology Lab will let students work with UCF faculty and Universal professionals on hands‑on projects in AI, service robotics, AR/VR, and digital twins.
- The program operates alongside Rosen’s existing School of Hospitality Leadership in a dual‑school model that blends creative experience design with business and operations training.
- Officials said the initiative expands a decades‑long UCF–Universal partnership, adds Universal as UCF’s first entertainment‑sector Pegasus Partner, and builds on the 2023 Creative Lab model.