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Universal Tests Epic Universe Access Ideas With Passholder Survey

The company is gauging reservation-based models to control attendance at its busiest park.

Overview

  • Universal Orlando sent a questionnaire to select annual passholders asking how Epic Universe access should work, and outlets stress it is an exploratory survey rather than a policy change.
  • The survey centers on three approaches: upgrading to a pass tier that includes Epic, buying discounted single‑day Epic tickets, or adding a multi‑day bundle reserved for passholders.
  • Multi‑year, locked‑in passes are on the table in 2‑, 3‑, and 4‑year versions, and every concept pairs access with reservations, blockout dates, and capacity limits.
  • Bundle ideas tested include a three‑visit “pick 3” within a three‑month window and a 10‑visit package to be used in a defined period, with TouringPlans also noting weekday‑ or weekend‑only access options.
  • Pricing was framed in tiers, with discounted single‑day tickets as the cheapest, bundles in the middle, and a full pass upgrade as the priciest option that could roughly double a pass, reflecting efforts to manage high demand and ongoing ride‑reliability constraints since the park opened in May 2025.