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Universal Taunts Disney with Timed Facebook Post as Big Thunder Reopens

A one-line caption from Universal’s social team drew instant attention and shows how social media timing is now a low-cost tactic in the parks’ public rivalry.

Credit: Universal

Overview

  • Hours after Big Thunder Mountain Railroad officially reopened on May 3, 2026, Universal Orlando’s Facebook account posted photos of the High in the Sky Seuss Trolley Train Ride with the caption “This here’s the wildest ride in Seuss Landing!”
  • The caption used wording that echoed Big Thunder’s long-known slogan without naming Disney, creating an obvious, deliberate nod that fans and reporters linked to the reopening.
  • Comment sections filled quickly with amusement and praise for Universal’s social team, and users turned the moment into debates about which park offers the harder thrills.
  • Coverage places the post in a larger shift in Orlando tourism where Universal’s recent Epic Universe additions and coasters like VelociCoaster and Stardust Racers have positioned it as a thrill-focused competitor.
  • Disney’s Big Thunder returned after a 16-month overhaul that replaced the track, added new trains and lap-bar restraints, upgraded lighting and audio, and introduced new visual effects while there has been no formal Disney response to Universal’s post.