Overview
- The San Francisco waterfront at Universal Studios Florida has been transformed into a temporary “Little Amity” Jaws area for the summer, a returning overlay that reporters described on Tuesday.
- Richter’s Burger Co. received a full Jaws makeover with the headlining “We’re Gonna Need a Bigger Boat” combo priced at $26.99 plus themed items like the “Shake Attack” milkshake.
- New and upgraded set pieces include the hanging Bruce shark, an Amity ride-vehicle photo-op boat named the Ellie Jane, Orca displays, and Fourth of July–style signage and props to recreate the film’s setting.
- The San Francisco Candy Factory and nearby shops are stocked with Jaws-themed merchandise and prop displays; several outlets describe some items as possibly original movie props but Universal has not publicly verified provenance.
- The overlay builds on the park’s history of Jaws tributes since the attraction closed in 2012 and is designed to drive incremental revenue through food, drinks, photo opportunities, and limited-run merchandise.