Overview
- Universal announced Thursday that after the film’s London premiere on July 6 The Odyssey will move directly into critics-only screenings instead of holding early word-of-mouth events for influencers.
- The decision comes as The Odyssey has posted record demand for IMAX and 70mm tickets and industry trackers project an $80 million to $100 million North American opening for the July 17 release.
- Many film critics praised the critics-first rollout as a sign of studio confidence and a push to prioritize professional evaluation over short-form influencer takes.
- Some right-leaning outlets have speculated the move could limit early leaks or backlash over casting, but that rationale is presented as conjecture rather than confirmed studio intent.
- The choice reflects growing skepticism about influencer-driven marketing and could shift how studios manage pre-release buzz by restoring emphasis on traditional reviews while changing who gets early access.