Overview
- Universal published a first look at detailed, land-specific merchandise collections and named flagship and kiosk locations on Thursday, June 4, ahead of the park’s July 1, 2026 opening.
- Every one of the resort’s seven themed lands will host dedicated kid-focused shops with child-height displays, bright environments, interactive elements, and products sized for young children and families.
- Highlights include Jurassic World Outfitters with dinosaur apparel, hatching eggs, LEGO sets and glowing egg keychains, and Sparkle Shine Glitter Glow in TrollsFest, which houses the paid Troll-ify Me! makeover experience offering wigs, makeup and cosplay looks.
- A central Universal Kids Resort Store in the Isle of Curiosity will aggregate merchandise from all lands and expand Gabby’s Dollhouse offerings, while select items from the collections are already on sale at shopUniversal.com before the park opens.
- Universal’s push toward immersive, experiential retail signals a strategy to extend attraction storytelling, capture family spending through cosplay and interactive purchases, and build pre-opening engagement and revenue for the new Frisco, Texas resort.