Overview
- Universal’s Legacy Store opened Friday at CityWalk Orlando, taking over the former Epic Universe Preview Center that closed earlier this month.
- The reimagined shop centers on classic Universal properties with retro merchandise and large photo spots tied to E.T., Jaws, Back to the Future, and Universal Monsters.
- Universal will roll out new artist-driven collections by illustrator Tom Whalen, starting with a Jaws line next month and more drops in the following months.
- The refreshed identity uses white, aqua, and orange graphics in place of the old silver lettering, and the portal arch and some Epic Universe decals still frame the entrance.
- Early reactions are split between enthusiasm for the energetic look and concern over the shift from the prior museum-style tone, reflecting Universal’s bid to reengage longtime fans while it builds out new offerings.