Overview
- The Jaws x Seaav collection launched July 20–22, 2026 and is available at Universal Orlando Resort, Universal Studios Hollywood and online at ShopUniversal while supplies last.
- Universal partnered with Boston‑based Seaav to produce a limited summer drop that leans on Amity Island and New England coastal styling rather than overt shark imagery.
- Key pieces and prices include the Harbor Zip ($99), Shoreline Support Bra ($60), 5" Seabreeze Shorts ($69), Liftline Legging ($95) and Dockside Tee ($59).
- Seaav markets the line as sustainable activewear made largely from recycled materials and says it will remove one pound of shoreline waste for every purchase tied to the brand.
- The release continues Universal’s recent push to move franchise merchandising into everyday fashion through collaborations with specialty and athletic brands, a strategy meant to broaden appeal beyond park souvenirs.