Overview
- The Annual Passholder store relocated from the Brown Derby to the former Custom Gear building in the San Francisco area of Universal Studios Florida on Thursday, and the new space opened for passholders and team members with no soft launch.
- Huge 70 percent-off signs cover large portions of the shop and Universal team members confirmed the discount is taken from the original marked price rather than an inflated base price.
- Stock is drawn from across the whole resort — Universal Studios Florida, Islands of Adventure, Epic Universe and Volcano Bay — and reporters described the selection as deep rather than picked over.
- Access remains restricted to Annual Passholders and Universal team members only, with a pass and photo ID required, and the steep discounts have already produced lines that are changing routines for regular visitors.
- The move and heavy markdowns are likely to speed inventory turnover and reshape where passholders shop on visits, so watch for rapid sellouts, restocks or a formal update from Universal on how long the discounts will run.