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Universal Kids Resort Silver Annual Passes Sell Out Ahead of July Opening

Industry observers say the early sellout signals strong local demand with possible implications for future family‑focused regional resorts.

Overview

  • Multiple outlets reported on Monday and Tuesday that both tiers of the Silver Annual Pass—standard and parking‑included—are listed as “currently sold out” on Universal’s site after going on sale in late May.
  • Universal’s website notes the passes are “currently sold out,” which leaves open the possibility that additional inventory could be released before or after the resort opens on July 1.
  • One‑day and two‑day general admission tickets and on‑site hotel vacation packages with early entry remain available for purchase, and Universal has added one‑day preview tickets for late June.
  • The resort is built for younger children with seven themed lands including Shrek, Puss in Boots, Minions, Jurassic World, Trolls, SpongeBob SquarePants, and an original Isle of Curiosity, and a 300‑room hotel opens June 30.
  • Analysts say the pricing and quick sellout are an early test of Universal’s regional, family‑focused strategy because affordable annual passes encourage repeat local visits and could influence future park development if opening momentum holds.