Universal Broadens Passholder Discounts at Epic Universe, Cutting Some One-Day Tickets Below $100

Overview

• Multiple outlets reported on June 11 that Universal expanded passholder discounts at Epic Universe to as much as about 40% on select dates.
• Those discounts can reduce some one-day Epic Universe tickets to roughly $94–$95 after passholder savings are applied.
• The park continues to draw strong interest and long waits on busy days while also showing uneven daily capacity that leaves room for targeted promotions.
• Analysts and reporters say Universal is pairing these price tests with other tools, such as the late‑May rollout of paid skip-line access, to shape when and how people visit.
• If sustained, the strategy could convert early curiosity into repeat visits and push spending across hotels, food, merchandise, and seasonal events like Halloween Horror Nights.