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Universal and Pokémon Unveil Japan-First Immersive Project With Global Park Rollout

The move expands a 2021 partnership tied to Pokémon’s 30th anniversary.

Overview

  • Universal Studios Japan in Osaka will debut the new Pokémon experience before related offerings are introduced at other Universal parks worldwide.
  • Both companies describe the initiative as an immersive, highly interactive, “ultra-real” experience designed to engage all five senses.
  • Specific attraction types, opening dates, and which non-Japan parks will receive which elements have not been announced.
  • The project builds on collaborations at Universal Studios Japan since 2021, including the NO LIMIT! Parade and seasonal shows.
  • The announcement coincides with the franchise’s 30th anniversary and is separate from the PokéPark Kanto attraction opening at Tokyo’s Yomiuriland.