Overview
- CEO Matthew Bromberg announced on an earnings call that Unity will show a beta of an upgraded Unity AI at the Game Developers Conference in March.
- Unity says the tool will let developers prompt entire casual games using natural language without coding, with outputs designed to move from prototype to finished product inside the engine.
- The assistant is described as combining Unity’s project and runtime knowledge with frontier models to deliver results beyond general-purpose systems.
- Unity’s current stack uses OpenAI’s GPT and Meta’s Llama for code and assistance, with asset generation via partners like Scenario and Layer AI that build on Stable Diffusion, FLUX and related models.
- Bromberg framed the effort as democratizing development and boosting productivity, projecting tens of millions more creators, while noting the beta is forthcoming and the company’s AI push has drawn scrutiny.