Overview
- The third annual event filled Los Angeles’ Hollywood Palladium on Jan. 30, positioning independence at the center of GRAMMY-week activity.
- Performances spanned rising dancehall artist Armanii and BigXthaPlug, with Clipse closing their set alongside a surprise appearance by Pharrell Williams.
- Onstage, Steve Stoute presented BigXthaPlug with six plaques, including RIAA 2x Platinum honors and milestones across Apple Music, YouTube, Spotify, and overall streams.
- Brand partners delivered experiential moments, with Visa’s fast-pass entry and fan lounge, McDonald’s Hot Honey sampling, and Hennessy cocktails plus a select X.O tasting.
- The crowd featured artists and industry figures such as Ne-Yo, Jidenna, Trey Songz, Big Boi, Vic Mensa, Miles Caton, Wale, and others, with additional sets from BigXthaPlug’s label roster.