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United Will Serve Godiva Chocolates in Domestic First Class This April

The centennial tie-in signals United’s intent to preserve small premium touches.

Overview

  • United said it will feature Godiva chocolates in domestic first class for the month of April as a limited promotion marking both brands’ 100-year anniversaries.
  • The offer applies to U.S. first class flights longer than 901 miles, with exclusions for flights departing from Canada and Latin America.
  • Cabin crew will present the chocolates about 90 minutes before landing as part of the pre-arrival service, with one offered to each passenger.
  • Flight attendants will serve from a bowl on a silver tray using tongs with a napkin, and each flight will be stocked with enough pieces for every first class customer.
  • Coverage characterizes the perk as a modest upgrade that signals United is keeping small luxuries in its premium cabins despite cost pressure across the industry.