Particle.news
Download on the App Store

United to Add Lie-Flat ‘Relax Row’ Seats in Economy Starting 2027

The move signals a push to sell more comfort in economy, with pricing and booking still to come.

Overview

  • United, which announced the plan Tuesday at a media event, will offer a dedicated three-seat row in economy that converts into a lie-flat couch for long-haul flights.
  • The setup uses individually adjustable leg rests that fold up to 90 degrees to create a flat surface, and it comes with a fitted mattress pad, a plush blanket, two extra pillows, and a kids’ travel kit with a stuffed toy.
  • United targets a 2027 launch and says more than 200 Boeing 787 and 777 jets will be equipped by 2030, placing up to 12 Relax Row sections between standard economy and Premium Plus on each aircraft.
  • Key commercial details were not disclosed, including price, manufacturer, booking rules, and route assignments, though outlets note similar couch products on Air New Zealand and ANA are sold as add-on fees that can vary by how many people share the row.
  • United says it holds North American exclusivity on the design and is the first carrier in the region to offer this option, highlighting an industry shift toward paid comfort upgrades that could appeal to families, couples, and solo travelers.