Overview
- Unilever agreed to buy Grüns, a U.S. maker of greens gummies, with financial terms undisclosed.
- Forbes reports the deal value at about $1.2 billion, a figure Unilever has not confirmed.
- Grüns says it serves about 1 million customers, ships 10 million gummies per day, and sells online plus in Target, Walmart, Costco, Sam’s Club, Sprouts, and Amazon.
- Founder Chad Janis will stay on as chief executive after the acquisition, with plans to scale using Unilever’s marketing and distribution.
- Founded in 2023, Grüns reported a revenue run rate above $300 million by October 2025 after a Series B that valued the company at $500 million.