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UK TV Personalities Join Space NK’s Miami Yacht PR Trip Documented on Instagram

The yacht outing shows how brands buy influencer reach with gifts and curated content.

Overview

  • Space NK hosted a luxury yacht outing in Miami for UK TV figures and influencers, with Olivia Attwood, Stacey Solomon, Rochelle and Marvin Humes, Sophie Piper, Josh Ritchie and Samie Elishi on board.
  • Attendees posted to Instagram throughout the day, showing gifted beauty products, hair styling sessions and on-deck massages provided as part of the hospitality.
  • Olivia Attwood shared a bikini video captioned “Always be kind, you never know who might own a boat” after saying this week she felt “lost” during her marriage.
  • Stacey Solomon returned to Instagram last week, arrived with her sister Jemma and her son Leighton, and told followers she felt “so spoilt” by the treatments.
  • Rochelle Humes uploaded poolside photos and a shot of Marvin receiving a lymphatic drainage massage, highlighting how brand trips trade perks for visibility to audiences in the millions.