Overview
- Which? secured a Collective Proceedings Order that lets it represent roughly 40 million UK iCloud users in a £3 billion claim that was publicised on June 23, 2026.
- Anyone who used iCloud between 8 November 2018 and 8 June 2026 and was living in the UK on 8 June 2026 is automatically included unless they opt out by 8 October 2026.
- Which? alleges Apple used iOS integration, system prompts and technical limits that make full-device backups to third‑party clouds difficult and thereby steered users into iCloud and higher fees.
- Which? estimates potential payouts of up to £77 per person if it wins, while Apple says the claims are unfounded, insists customers can use alternatives and plans to appeal the tribunal decision.
- The certification is procedural not a finding of liability and the case will move through further pleadings and appeals before a trial currently expected in October 2028, a timeline that could influence future challenges to platform control.