UK Targets Google’s AI Overviews With Publisher Opt-Outs as EU Opens DMA Compliance Process

Overview

• The UK Competition and Markets Authority proposed letting websites refuse use of their content in Google's AI Overviews and blocking that material from training models outside Google Search.
• The package also calls for correct attribution of publisher content in AI results and user interface changes that make switching the default search engine easier.
• The consultation runs until February 25 and follows Google's October designation as having strategic market status in the UK.
• One day earlier, the European Commission launched a six‑month Digital Markets Act process to push Google to open Android to rival AI services and to share search data, with possible fines of up to 10% of global turnover for non‑compliance.
• Google says it has licensed search data under the DMA and is exploring new opt‑out controls for generative AI in Search, warning of potential fragmentation for users as well as privacy and security risks.