Overview
- Morrisons is selling carrots, parsnips, Brussels sprouts and swede for 5p to More Card holders from December 18 to 26, with an eight-item cap across the range.
- Aldi matches 5p pricing in stores from December 19 to 24 with a four-per-item limit on potatoes, carrots, parsnips, cabbages, sprouts and swede.
- Lidl’s festive veg has been reduced to 5p at many stores through December 24, typically with a three-per-pack guidance, after initially flagging 8p deals.
- Tesco and Sainsbury’s are offering selected vegetables for 15p to Clubcard and Nectar members respectively, generally running from December 18 through Christmas Eve or Day depending on the retailer.
- Retailers say the promotions were agreed with growers and do not cut farmgate prices, while the NFU warns such steep discounts can distort perceptions of the value of British produce; Asda had not announced a comparable veg offer at the time of reporting.