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UK Supermarkets Roll Out 5p Veg Deals as Morrisons Gives Away 27 Tonnes of Carrots

Loyalty pricing drives the lowest vegetable prices, with Morrisons positioning free wonky carrots as waste‑cutting support for growers.

Overview

  • Morrisons’ complimentary Naturally Wonky carrots are available nationwide from December 20 through Christmas Eve, subject to availability and first come, first served distribution.
  • The retailer says no purchase is required to collect a free carrot, highlighting the tradition of leaving one out for Rudolph on Christmas Eve.
  • Lidl, Aldi and Morrisons have cut key festive vegetables to 5p, covering items such as carrots, potatoes, parsnips, sprouts and swede.
  • Sainsbury’s and Tesco are advertising similar Christmas vegetable prices at 15p through Nectar and Clubcard loyalty schemes.
  • Morrisons reiterates that the Naturally Wonky range supports British farmers and reduces food waste while providing a value option for shoppers.