Overview
- Major grocers cut headline prices for the holiday shop, with Morrisons, Aldi and Lidl pricing carrots, parsnips and swede at 4p and Tesco and Sainsbury’s offering similar veg at 15p for Clubcard and Nectar members.
- Aldi said it is making £16 million of targeted price cuts ahead of Easter, including reductions on alcohol and chocolate, and some branded Easter eggs now cost 99p.
- Full roast bundles fell to rock-bottom levels, with Aldi pricing a meal for four at about £8, Lidl from roughly £1.63 per person, and Co-op selling an online “Quids In” roast for £1.25 a head with the code ROASTDEAL.
- The promotions are time-limited for the Easter period and subject to stock and caps, with Lidl stating a limit of three of each vegetable pack per customer.
- Consumer group Which? reported Aldi was the cheapest supermarket in March for a 95‑item basket, a backdrop that helps explain the deep, short-term discounts used to draw shoppers into stores.