Overview
- Photos shared online show a 1kg bag of Cadbury Mini Eggs priced at £16 in Tesco, prompting widespread frustration from shoppers.
- Reporters found a Maltesers Crunchy Milk Chocolate Easter Egg at £16 in Sainsbury’s, with similar versions at £15 in Tesco and Morrisons and a popcorn variant at Asda for £12.96.
- Other premium or novelty eggs were listed around £15.50, including Toblerone’s Egdy Egg and Cadbury Dairy Milk Biscoff and Chunky Ultimate eggs.
- Which? data cited in coverage shows a 1kg Mini Eggs bag at £8.86 in February 2023 and an average of £12.95 in 2024, with 2026 examples landing higher again.
- Sainsbury’s said it offers a wide range starting from £1.50 on Nectar Prices, and journalists noted multiple medium eggs under £2 or £1.50 with loyalty pricing.