Overview
- Cox says a like-for-like Tesco basket priced at £89.38 (£86.18 with Clubcard) compared with a Turkey trip totalling £68.79, including £33.01 return flights, a £1.44 tram, and £34.34 for goods and duty free.
- He documented a same-day return to Antalya with about six hours on the ground and shopped at BIM, sharing itemised receipts and exchange rates on TikTok.
- Highlighted gaps included Oral‑B toothpaste at £1.71 in Turkey versus around £5 in UK stores and a large Coco Pops multipack at £2.24 versus more than £10 in the UK by his comparison.
- Coverage notes reader pushback over omitted costs such as travel to the airport and reports no independent audit of the basket or responses from UK retailers.
- Cox acknowledges the environmental downside of flying for shopping and frames the stunt as a call for action on supermarket pricing and the wider cost of living.