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UK Retailers Cut iPhone Air to £849 as Argos Flags 'Lowest Ever' Price

Some contract bundles undercut Apple’s price despite caveats around data limits, tariff rises.

Overview

  • Argos reduced the iPhone Air to £849, a £150 drop from Apple’s £999 price, with the retailer saying the model is in demand and selling fast.
  • Amazon and Currys are matching the £849 price for the handset, which launched in September.
  • Currys-affiliated Mobiles.co.uk lists an iD Mobile 100GB plan at £34.99 per month with £79 upfront, totaling about £963.76 over 24 months, below Apple’s outright price.
  • Mobiles.co.uk includes free AirPods 4 on select iPhone Air tariffs, adding value on some plans.
  • Consumers are advised to check allowances and future charges, with Sky Mobile’s £27 plan offering only 100MB of data and iD Mobile prices reported to rise in April 2026 and April 2027.